by Caleb Summeril, Staff Writer for Terpenes & Testing Magazine, Extraction Magazine, CBD Health & Wellness, and Topical Magazine
With increased public knowledge and better understanding of its many effects, cannabidiol (CBD) has been spreading in availability and offerings at breakneck speed. Gone are the days of a murky looking tincture off the dusty shelves of a dim-lit dispensary. Pills, potions, beverages, and lotions infused with CBD are now lining the shops of grocery stores and gas stations across the country. The current world of CBD products has enough diversity to satisfy the needs of an expanding consumer base while fueling an industry expected to push $20 billion in sales in the next 5 years. This growing market is indicative of steadily increasing customer demand that is leading CBD brands to push boundaries with pioneering technologies and merchandise to capitalize on the profitable commodity of Cannabis sativa.
The products that now contain CBD are wide-ranging and constantly growing in both effectiveness and availability. With federal regulations easing due to the 2018 Farm Bill, CBD products with less than 0.03% THC are now legal throughout the US. Mainstream acceptance of cannabis alongside fewer federal restrictions has allowed the CBD market to reach new levels of profit and production. A new horizon for all things CBD seems apparent with retail locations, including grocery chains and pharmacies, set to offer merchandise that was once only allowed in licensed dispensaries.
The traditional CBD market categories of extract and raw flower still make up a large proportion of overall sales but that could soon change with new products popping up catering to the health and wellness niche that CBD is becoming in the public eye. What once was a strictly smokeable product can now be consumed or applied in a growing number of ways. Consumable forms of CBD are available in pills, tablets, edibles, beverages, and tinctures. Ingesting cannabinoids is a well-known means to enjoy the effects of CBD including such benefits as pain-relief, anxiety control, and relaxation, but there is a growing trend towards other methods. Beauty products such as lotions, serums, facial creams, sunscreens, and makeup are now available with CBD infused inside, and the global market for CBD skin products overall is expected to increase to over $650 million in 2019. Other topically-applied products intended for muscle soreness, pain relief, and varying skin conditions are also now widely available and a growing segment is emerging in the form of CBD products for pets.
A bright future and strong drive for innovation is pushing leading CBD brands to explore new ideas while expanding product lines and offerings. Companies like Santeer are developing products across multiple CBD categories including highly bioavailable tablets for both humans and pets, topicals for muscle pain, cosmetics, beverages, and even a chewable toothpaste designed to assist in daily oral care. Santeer CEO, Chris Denicola, doubles as the company’s head chemist and the diversity seen in their lineup is a direct reflection of his ability to concoct unique CBD products and blends while catering to a customer in search of something for everyday use.
Not only are brands like Santeer creating new and exciting products, they are doing so while utilizing technologies that enable a higher solubility rate leading to better bioavailability. This is good news for customers in a competitive market and a sign that leaders in CBD product development are as eager and excited about the growing potential for CBD as the people they are selling to. With so many new options out there, it is of increasing importance for people looking for new ways to use CBD to be informed and up to date with the technologies and science behind their purchases.
As the market potential for CBD products continues to rise, so too will the number of different options available to benefit from utilizing the cannabinoid. These options will enable the public to choose their preferred method of CBD consumption while being afforded the luxury of having a wide variety of products to choose from. This diversity combined with mainstream acceptance and access is certain to support the ongoing growth of an increasingly popular market for years to come.